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현재 한국영상대학교 문화이벤트연출학과 겸임교수이고
경기대학교 원격교육원 교수로 관광자행동론을 담당하고 있으며
(사)관광산업연구원과 지역관광컨벤션연구소에서 연구책임자로 활동하고있음
경기대학교에서 이벤트국제회의학 전공으로 관광학 박사 학위를 취득함
가톨릭관동대학교와 강원관광대학교에서 교수로 재직하였고
경기대학교,동국대학교,우석대학교 외 여러 대학에서 이벤트학 강의를 하였음
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등에서 축제감독, 사무국장을 역임하였으며 이벤트그룹거인, 이벤트프로,라스트커뮤니케이션
광개토엔터프라이즈 등에서 기획연출과 관리 책임자로 근무하였음
‘이벤트산업과 윤리경영’ 외 10여 편의 논문을 발표하였고
‘예천세계활축제 평가’, ‘행사서비스 단체표준 제정’ 등
수십 건의 연구를 수행하고 보고서를 발간하였음
목차
Chapter 01 이벤트와 기획
1. 이벤트의 개념과 분류·····································10
2. 기획의 개념과 기능········································17
3. 이벤트기획과 기획자·······································22
Chapter 02 이벤트기획의 특성
1. 이벤트기획의 효용과 구성요건························30
2. 이벤트기획의 운영원리와 한계························34
3. 이벤트기획의 과정··········································39
Chapter 03 구상단계
1. 이벤트 개최의 필요성·····································48
2. 실행가능성의 검토··········································52
3. 기본구상·························································56
4. 기획 방향 설정···············································59
Chapter 04 환경분석과 시장조사
1. 환경분석의 목적·············································74
2. SWOT 분석····················································76
3. SWOT 전략····················································79
4. PEST 분석·····················································81
5. 환경분석을 위한 평가기법······························81
Chapter 05 프로젝트 관리
1. 프로젝트 관리의 과정·····································94
2. 프로젝트 개요와 운영계획서···························98
3. WBS Work Breakdown Structure ···············102
4. 일정관리·······················································104
Chapter 06 예산의 관리
1. 예산관리 절차···············································126
2. 비용산정·······················································127
3. 예산확정·······················································131
4. 예산집행·······················································133
5. 스폰서십 관리···············································145
Chapter 07 조직관리와 이해관계자
1. 조직관리의 절차···········································158
2. 조직계획·······················································159
3. 조직구조·······················································161
4. 업무와 목표의 할당······································166
5. 프로젝트팀 개발···········································171
6. 리더십과 갈등관리········································185
7. 이해관계자····················································193
Chapter 08 프로그램 연출
1. 이벤트 프로그램···········································204
2. 연출의 의미··················································207
3. 이벤트와 연출···············································208
4. 이벤트 연출의 요소······································210
5. 이벤트 연출의 표현기술·······························217
Chapter 09 이벤트 마케팅
1. 마케팅의 의미···············································228
2. STP ······························································232
3. 시장세분화 segmentation·····························233
4. 목표고객설정 targeting·································236
5. 포지셔닝 positioning····································238
Chapter 10 리스크관리와 이벤트 평가
1. 리스크관리····················································242
2. 리스크관리계획·············································247
3. 리스크 감시통제···········································256
4. 이벤트 평가··················································257
5. 이벤트 평가의 절차······································260
참고문헌 / 264
1. 이벤트의 개념과 분류·····································10
2. 기획의 개념과 기능········································17
3. 이벤트기획과 기획자·······································22
Chapter 02 이벤트기획의 특성
1. 이벤트기획의 효용과 구성요건························30
2. 이벤트기획의 운영원리와 한계························34
3. 이벤트기획의 과정··········································39
Chapter 03 구상단계
1. 이벤트 개최의 필요성·····································48
2. 실행가능성의 검토··········································52
3. 기본구상·························································56
4. 기획 방향 설정···············································59
Chapter 04 환경분석과 시장조사
1. 환경분석의 목적·············································74
2. SWOT 분석····················································76
3. SWOT 전략····················································79
4. PEST 분석·····················································81
5. 환경분석을 위한 평가기법······························81
Chapter 05 프로젝트 관리
1. 프로젝트 관리의 과정·····································94
2. 프로젝트 개요와 운영계획서···························98
3. WBS Work Breakdown Structure ···············102
4. 일정관리·······················································104
Chapter 06 예산의 관리
1. 예산관리 절차···············································126
2. 비용산정·······················································127
3. 예산확정·······················································131
4. 예산집행·······················································133
5. 스폰서십 관리···············································145
Chapter 07 조직관리와 이해관계자
1. 조직관리의 절차···········································158
2. 조직계획·······················································159
3. 조직구조·······················································161
4. 업무와 목표의 할당······································166
5. 프로젝트팀 개발···········································171
6. 리더십과 갈등관리········································185
7. 이해관계자····················································193
Chapter 08 프로그램 연출
1. 이벤트 프로그램···········································204
2. 연출의 의미··················································207
3. 이벤트와 연출···············································208
4. 이벤트 연출의 요소······································210
5. 이벤트 연출의 표현기술·······························217
Chapter 09 이벤트 마케팅
1. 마케팅의 의미···············································228
2. STP ······························································232
3. 시장세분화 segmentation·····························233
4. 목표고객설정 targeting·································236
5. 포지셔닝 positioning····································238
Chapter 10 리스크관리와 이벤트 평가
1. 리스크관리····················································242
2. 리스크관리계획·············································247
3. 리스크 감시통제···········································256
4. 이벤트 평가··················································257
5. 이벤트 평가의 절차······································260
참고문헌 / 264
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